At Datomni, we help companies grow faster. Specialising in growth means that our job is to help our clients build an entire growth engine that can wor...
Enhanced e-commerce: 51 things it can help you optimize
E-commerce marketers often ask us if it makes sense to install enhanced e-commerce tracking in Google Analytics. Deploying enhanced e-commerce gives y...
Cohort chart: see your marketing engine in 3d
Take a look below. This is a cohort chart—one of the key charts in your Analytics account. If, like a typical marketing manager, you only have a few...
On sessions
A session is a series of user actions on your site. Suppose a user enters the main page, visits an additional subpage, watches embedded video, and fin...
